Want to close more sales? Here’s how using OnePageCRM's Sales Pipeline
Your Pipeline in OnePageCRM is a core forecasting tool and gives you a clear view of your expected future revenue. Today, I’m going to summarize the core elements of your Sales Pipeline and highlight the pros of using it in order to better manage your deals, become more productive and most importantly increase sales.
How to set up your Pipeline?
First things first, edit your Deal Stages Funnel to reflect your workflow (only the account owner / admin have the rights to change this element). This is vital as it ensures there is a company wide efficient sales process put in place. By actively moving the prospect through the relevant stages, you’ll become more focused and driven in order to ultimately close the deal. i.e. In a B2B environment, sending a quotation and having an online meeting are very poignant stages for me so I've included both in my funnel.
The Deal Stages funnel allows you to focus on what’s important - i.e. when you’re coming close to the end of the month and you’ve that one “big shot” deal at 90% - it’s perhaps a phone call away from being closed - then don’t wait, get on that phone and add the finishing touches! Equally, it’s important to have deal’s at different stages in the funnel too as it provides a good stepping stone for the month/ months ahead.
What is Weighted v’s Unweighted?
You can also select if your Pipeline is “Weighted” or “Unweighted” - Weighted would result in the percentage value of the Sale being shown as that value in your Pipeline, whilst the Unweighted refers to the full amount regardless of the stage of the funnel they’re currently at.
Drive your sales people!
A good salesperson is target driven and strives to become the “best seller”. The Sales Pipeline can help motivate your team as they can clearly identify how they’re progressing with their prospects and how close they’re coming to achieving / exceeding their targets. Questions arise such as do they need to “up their game” this month, or concentrate on setting up “leads” for next month? All of which are prompted by your Target.
Stay motivated - keep your Pipeline up to date!
Time and time again, I see Pipelines with “warning signs” dotted through out - why? Because, the deal wasn't closed on time or according to its “expected close date”. Its important to update your Pipeline and re-engage with those prospects to see what the status is. Perhaps its a timing error on their behalf (as after all we’re dealing with busy business people) or maybe they’re just not interested. In such cases, its important to mark the deal as “lost” and move on. This is always a good time to request customer feedback - as may be a case of poor time management on your behalf, superior competitor product or simply they weren't interested in the first place.
Further analysis - perhaps a Leader Board?
The ability to “Download a CSV” for all “Pending Deals” and “Deals recently Won /Lost” allows you to do further analysis - perhaps you want to create a killer Sales Leader Board to encourage your Sales Team. You may also want to see a clear summary of the overall deals activity to bring to a board meeting or present to your manager. Handy eh!?
Why Filter your Pipeline?
Lastly, the ability to filter your Pipeline works wonders for Account Managers as it will allow them to clearly see what deals each of their team members are working on and what deals they've recently won / lost. Also, segmenting your Pipeline by Tags / Filters you've saved can help you to see what segments / areas you’re getting the most deals from depending on your set up. For more info on Segmentation in OnePageCRM - check out this article
The above is just a summary of our Sales Pipeline, once you start confidently using it, you will be amazed at why you didn't “tap” into it before and at how many more deals you will close. A healthy Sales Pipeline makes for a healthy business!